All of our grounded data known five chief kinds of meme quiddities that united times into the exact same members of the family: Object, particular reputation, generic profile, step, and you can phrase. Adopting the difference between real graphic quiddities and you can conceptual textual of them (Lewis, 2012 ; Spitzberg, 2014 ), i created a measurement getting quiddity concreteness. The first a couple classes-objects (for example Mentos during the “Diet Mentos”) and particular characters (including Bert within the “Bert was Evil”)-try highly noticeable and you may concrete. Common letters (for instance the individuals pets into the “LOLcats”) and measures (for instance the moving moves into the “Brand new Evolution of Moving”) continue to be apparent, but their symptom you certainly will change from you to like to another. In the end, in the place of visible items, phrases are the minimum tangible or even the really conceptual of the many categories. After that section, i measured the brand new portion of hours from inside the for each and every family you to definitely contained features away from each one of the kinds. For each and every meme eg when you look at the a household must incorporate at the very least one kind of quiddity. The latest quiddity concreteness height try received for every meme friends built toward weighted millions of the five-quiddity teams: object and you can particular profile (1), universal reputation and you can methods (0), and you may terms (?1).
Quiddity types
When you look at the RQ1 i requested what are the prevailing sorts of quiddities you to definitely bind meme families along with her. The research revealed that action is the most frequently employed quiddity throughout the sample (42.2% off meme period), followed by statement (38.5%). Certain character (29%) and you can target (23%) were less common, with simple profile (15.7%) behind about. It is very important remember that all of our results show that the fundamental quiddity was mostly different from the brand new generic characteristics lookin during the the latest codebook for many meme household. In reality, for the 90% of your own meme families, the new quiddity was certain and therefore wasn’t within the common attributes. Such as, throughout the “Star Conflicts Man” family, the fresh new work regarding attacking which have laser swords try a very specific quiddity, meaning that couldn’t getting captured from the common options that come with this new codebook.
When you look at the RQ2 we asked and this themes, variations, and you can participation formations was common (and you can marginal) during the contemporary sites memes. I unearthed that prominent society (26.5%), food (19.1%) and you can brand new mass media (sixteen.3%) was indeed the most famous subject areas; nationality (2.6%), latest incidents (step three.2%), and you can works and a job (step three.3%) was indeed minimum of well-known subjects. When it comes to intercourse, male professionals (59.4%) was indeed represented two times as often since female participants (twenty-seven.3%). Children and you can young people (38.7%) appeared very, whenever you are elderly people was in fact at least represented (5.6%) with respect to age bracket. Caucasian people (forty-two.5%) was the essential illustrated cultural category, whenever you are Hispanic or Latino people minimum of (0.2%). In the long run, when it comes to form, really era were photo (56%) otherwise video clips (42.6%) unlike pure textual memes (1%). Typically, such findings validate some of the findings manufactured in the latest qualitative degree explained significantly more than, where in fact the memetic industries is referred to as ruled of the young, light guys. With respect to layouts, media-established playfulness seems to have become far more extreme than just wedding having politics. Thus predicated on detailed statistics no less than, government is pretty marginal on the memetic industries. Yet, as unfolded lower than, circle analysis will state united states an even more complex tale.
The new cohesiveness of simple functions from inside the meme group
Given that in depth significantly more than, among the many aims on the data would be to glance at the the amount of cohesiveness off meme families with respect elite singles zaloguj siÄ™ to their common characteristics (RQ3). Profile dos suggests the fresh circle away from memes discussing similar posts properties. To create the fresh new artwork analysis sharper, we tell you right here just five meme family members one express a few or a whole lot more characteristics. How big is brand new node signifies the community studies, put another way, how many other meme era they shares articles characteristics that have. Eg, the initial meme out-of “Hop out Britney Alone” is the prominent node, revealing about a couple of articles functions which have 56 (out of 83) almost every other meme days. “Graffiti” and you may “Birmingham” is actually each other cases of the “Pepper Sprinkle Cop” meme family members. They are the littlest nodes regarding the circle, sharing a couple stuff functions with two other meme times. The thickness of the wrap stands for how many shared characteristics. Particularly, the fresh connections between cases of the newest “Get-off Britney By yourself” are very dense, which means that he’s much like both when it comes regarding content. The initial meme and its hours display up to nine (from sixteen) blogs attributes with each other.
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